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Applying the LAER Model to Education Services

LAER is TSIA’s customer engagement model and it consists of four distinct groups of activities: Land, Adopt, Expand, and Renew.
Education Services
For Department Leaders
Maria Manning-Chapman
October 19, 2020

Re-Thinking Your Customer Engagement Model with LAER

As the downturn of 2020 rages on, technology companies have to find a way to maintain and grow revenue without additional sales and marketing budgets.
CRO Council
CRO Council
Steve Frost
October 15, 2020

Onboarding Drives Adoption, Expansion, and Secure Renewals

Learn how to adjust your customer onboarding experience to set the tone for the relationship, lay the groundwork for renewals, and promote customer success.
Customer Success
For executives
Stephen Fulkerson
September 22, 2020

Product Management Collaboration Not Competition

Understand how collaboration between product management and service portfolio management allows tech companies to master the complete XaaS offer lifecycle.
Offering Management
For Department Leaders
Hal Stanley
September 17, 2020

Who Should Own Renewals Inside Your Org?

Who should really own Saas Renewals? TSIA's best practices and principles for designing a renewal coverage model in a XaaS world.
Customer Growth and Renewal
For executives
Jack Johnson
September 15, 2020

SaaS Value Propositions: Improving your Odds of Success

For XaaS value propositions, almost ALL the revenue is at risk at the time of renewal. We compare this with traditional software value propositions and hardware offers.
Offering Management
For executives
Hal Stanley
August 20, 2020

3 Managed Services KPIs Providers Should Be Measuring

Which managed services KPIs and metrics you should be monitoring. Three managed service provider KPIs to pay attention to
Managed Services
For executives
George Humphrey
July 14, 2020

Outcome Selling and Renewal Value Management

This model provides a framework for discussing the business capabilities required for technology companies to sell, onboard, and then grow and renew customers.
CRO Council
For executives
Steve Frost
June 25, 2020

Partnering With Third-Party Field Service Providers

The top reasons why field services organizations are outsourcing labor. Discussion of third party field service providers
Field Services
For executives
Vele Galovski
March 10, 2020

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