Customer Growth and Renewal
Unlock the power of your customer base
Leverage your existing accounts to grow and sustain subscription revenue across the entire customer life cycle.
Read our latest report
Trusted by top Customer Growth & Renewal leaders
How can your TSIA Customer Growth and Renewal subscription help you today?
56%
56% of companies are using analytics to aid in expansion opportunity identification—typically resulting in higher revenue growth and profitability.
50%
Less than 50% of companies have a formal lead generation program for services and success teams—those that do have a 6% higher growth rate.
47%
47% of general sales teams are still responsible for renewals—resulting in lower growth rates and higher cost of sales.
78%
78% of companies have a dedicated renewals team—those that don't report lower revenue growth and margin contribution.
Increase net and gross renewal rates
Design and build a best-in-class organization that maximizes recurring revenue from existing customers.
Build and orchestrate the customer growth team
Use TSIA data and expertise to help you plan to optimize your expansion and renewal motions across the customer growth team.
Lower customer renewal cost (CRC) and overall cost of sales
Place the right resources and digital capabilities on the right deal at the right time with the highest chance of success.
Benchmark critical metrics and KPIs
Benchmark your efficiency vs. peer companies and understand which practices move the needle on key metrics.
Implement proven best practices for growth and renewal
TSIA data and resources help you articulate value better and start selling to customer outcomes.
Critical insights to help you grow and sustain subscription revenue
Navigating tough economic times
Where to cut back
Frictionless and automated renewals
- Identify and automate renewal processes for efficiency.
Pay less for expansion and renewal activities
- Leverage customer success and e-commerce for cost-effective expansion and renewal.
Reduce marketing costs for lead generation
- Use service touchpoints and data for cost-effective opportunities with existing customers, beating marketing leads.
Where to find revenue
Maintain revenue by maximizing renewals
- Safeguard existing revenue amidst customer pressure to discount and down-sell for sustainable recurring revenue growth.
Grow existing customer revenue through expand selling
- Use customer touchpoints for low-complexity expansion opportunities often overlooked by sales.
Align teams around customer growth
- See how sales, services, customer success, and marketing collaborate to grow existing customers.
Staying ahead of the AI revolution
Understand industry trends and priorities
Gain insight into how other revenue leaders are leveraging AI, and where peer companies have succeeded (and failed).
Improve revenue efficiency and effectiveness
Understand how AI can improve revenue processes and operations, boosting sales effectiveness to save time and money.
Lower revenue acquisition cost (RAC)
Improve win rates, reduce sales cycles, and forecast more accurately to keep your sellers focused on selling.
Solutions designed with you in mind
Check out some of the biggest challenges we’re privileged to help our Customer Growth and Renewal subscribers solve
Check out TSIA’s latest and greatest insights
Proprietary data.
Real results.
From inquiry and expert guidance to data services, workshops, virtual advisory sessions, and interactive strategy reviews, we help you more efficiently align people, processes, and technology to your financial results.
Inquiry and expert guidance
Make informed decisions, identify gaps, and mitigate risk with the knowledge of our Research Experts.
Interactive strategy reviews
We’ll review and validate your strategies against proven data to help make sure your organization is on the right track.
Benchmarking
Track your organization against industry standards using a wealth of critical key performance indicators.
Virtual advisory sessions
Let our team customize a hyper-targeted plan for your organization, designed to tackle the challenges you’re facing right now.
Data services
Targeted quick polls and surveys showcase the latest industry trends so you can always see how your business compares.
The TSIA advantage
Efficiently tie people, process, and technology to your financial results with industry-validated best practices and guidance.
Understand what “good” looks like
Track the metrics that matter
Stay current on up-to-the-minute industry trends
See where the industry is headed
Tackle unique business challenges
Meet your research team
With over a century of collective experience, our Research Experts are here to make sure your business gets the most out of your Customer Growth and Renewal membership.
Jack Johnson
Vice President of Customer Growth and Renewal Research
Thomas Lah
Executive Director and Executive Vice President
Supported by expert analytics and insights teams
Our Data and Research Analysts and industry insights teams are here to make sure your researchers have everything they need to help your business thrive.
Data Analysts
Skilled in automation, visualization, and data engineering, our Data Analysts scale and maintain TSIA’s data engines.
Research Analysts
Using rigorous statistical analysis, our Research Analysts identify and define the critical insights that fuel our research.
Data Journalists
Through data-driven storytelling and targeted interviews with member companies, our Data Journalists interpret and present our research analysts' findings.
“TSIA was incredibly helpful in pulling together resources for a presentation surrounding LAER and its importance in improving our business.”
Karolin DiCristina
WW Director of Customer Success
“I find the information to be extremely helpful to CDW even when we are looking at other industries with similar subscription and managed services models.”
CJ Steiner
Director of Services Sales
Leveraging AI for Renewal Operations
Learn all about the top four emerging trends tech companies engage in as they optimize revenue growth during tough economic times.
Get the report
Essential resources to elevate your entire organization
Your free TSIA Portal account gives you access to the tailored insights, strategies, and tactics you need to grow your organization and career.
Join the conversation
We couldn’t do what we do without you. That’s why whether in-person, virtually, or both, we’re proud to connect you with a diverse and inclusive network of other industry professionals who have solved the same challenges you’re facing.
TECHtonic: The TSIA Podcast
Join host Thomas Lah as he discusses tried-and-true strategies companies need to employ to stay relevant, get profitable, and succeed in the ever-changing technology and services space.
