Welcome to the

Want to stay up to date on the latest industry trends and developments impacting the technology and services space? You’re in the right place.
Subscribe to blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

4 Markers of a LAER Effective Company

Technology companies need to effectively follow the LAER model (Land, Adopt, Expand, and Renew) to retain and grow customers by way of facilitating customer outcomes.
Cross-Functional
For Department Leaders
Thomas Lah
June 28, 2018

Land and Expand Selling Explained

What is expand selling? Sales and Services teams can work together through TSIA's LAER model to effectively and efficiently grow customers.
Customer Growth and Renewal
For executives
Jack Johnson
April 12, 2018

4 Phases of Becoming LAER Efficient, Summarized

Create a customer engagement model that cost-effectively works with customers in each of the four phases of TSIA's LAER model (Land, Adopt, Expand, Renew).
Cross-Functional
For executives
Steve Frost
April 10, 2018

The Case for Customer Success in Managed Services

How customer success can help managed services providers better focus on the adopt, expand, and renew portions of the LAER customer journey.
Managed Services
For executives
George Humphrey
March 22, 2018

Professional Services and Sales: Delivering Customer Outcomes

How Professional Services and Sales teams can better work together to deliver customer outcomes and respond to disruption in the technology industry.
Professional Services
For executives
Bo DiMuccio
March 9, 2018

Using Data Analytics to Improve Customer Support

The ability of customer service and support teams to read and apply data analytics is what can transform an organization
Support Services
For managers
Vele Galovski
March 2, 2018

Education Services Delivery Options You Should Explore

Learn more about what education services is and which types of education services delivery options your organization can use to increase product adoption.
Education Services
For Department Leaders
Maria Manning-Chapman
February 8, 2018

What is Education Services in Tech?

What is education services? It sounds like a trick question, but is it? The role and nature of Education Services organizations has been morphing over the past few years. However, one consistent element is that education services, or whatever name your company gives to a similar organization, is responsible for customer-facing training. Additionally, 82% of Education Services functions train channel partners and 75% provide technical training for internal employees, most commonly Sales, Pre-Sales, and Professional Services personnel.
For managers
Maria Manning-Chapman
December 14, 2017

Using Customer Success to Renew More Contracts

Your Customer Success team and customer success managers (CSM) can help your company increase technology and service contract renewals more easily.
Customer Growth and Renewal
For managers
Jack Johnson
December 7, 2017

Oops, we've got nothing for that.

There are presently no articles for that query, kindly make a different selection or search a different keyword.