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4 Markers of a LAER Effective Company
Technology companies need to effectively follow the LAER model (Land, Adopt, Expand, and Renew) to retain and grow customers by way of facilitating customer outcomes.
Cross-Functional
For Department Leaders
Land and Expand Selling Explained
What is expand selling? Sales and Services teams can work together through TSIA's LAER model to effectively and efficiently grow customers.
Customer Growth and Renewal
For executives
4 Phases of Becoming LAER Efficient, Summarized
Create a customer engagement model that cost-effectively works with customers in each of the four phases of TSIA's LAER model (Land, Adopt, Expand, Renew).
Cross-Functional
For executives
The Case for Customer Success in Managed Services
How customer success can help managed services providers better focus on the adopt, expand, and renew portions of the LAER customer journey.
Managed Services
For executives
Professional Services and Sales: Delivering Customer Outcomes
How Professional Services and Sales teams can better work together to deliver customer outcomes and respond to disruption in the technology industry.
Professional Services
For executives
Using Data Analytics to Improve Customer Support
The ability of customer service and support teams to read and apply data analytics is what can transform an organization
Support Services
For managers
Education Services Delivery Options You Should Explore
Learn more about what education services is and which types of education services delivery options your organization can use to increase product adoption.
Education Services
For Department Leaders
What is Education Services in Tech?
What is education services? It sounds like a trick question, but is it? The role and nature of Education Services organizations has been morphing over the past few years. However, one consistent element is that education services, or whatever name your company gives to a similar organization, is responsible for customer-facing training. Additionally, 82% of Education Services functions train channel partners and 75% provide technical training for internal employees, most commonly Sales, Pre-Sales, and Professional Services personnel.
For managers
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