For executives
Lead with confidence
For executives seeking a competitive edge, the TSIA Blog is your passport to the critical trends and developments shaping your industry. Subscribe today and stay ahead of the curve.
How to Future-Proof Your B2B Software Pricing in an AI-Driven World
Discover how AI is transforming B2B software pricing strategies. In a recent TECHtonic Podcast episode, Thomas Lah and Dan Balcauski reveal actionable insights for shifting beyond traditional per-user models to value-driven approaches that align with customer outcomes and boost profitability. Learn practical steps to future-proof your pricing for an AI-influenced world.
Cross-Functional
For executives
Cutting Costs and Increasing Revenue: The Role of AI in Today’s Tech Industry
Discover how AI can transform your tech business by cutting costs and boosting revenue. Learn actionable strategies for leveraging AI to enhance efficiency, reduce churn, and drive sustainable growth.
Cross-Functional
For executives
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AI in Tech: From Buzzword to Business Backbone
Discover how AI transforms tech companies from buzzword to business backbone. Learn what it takes to become an AI-native company where data-driven decision-making, automation, and enhanced customer experiences are crucial to success. Stay ahead by integrating AI into your business model today.
Cross-Functional
For executives
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The AI Native Sales Rep Playbook: Leveraging AI Tools for Revenue Growth
Discover how AI can drive revenue growth in your business. Learn how the AI Native Sales Rep Playbook helps companies streamline workflows, cut costs, and stay competitive with actionable insights and case studies. Join our Research Journey today!
CRO Council
October
Research Journeys
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Beyond High-Touch: Cost-Effective Customer Success Engagement Strategies in the Digital Age
Discover how to optimize customer success engagement strategies using AI and digital tools in our Research Journey, "Beyond High-Touch: Cost-Effective Customer Success Engagement Strategies in the Digital Age." Learn to balance automation and human touch to enhance customer satisfaction and reduce costs.
Customer Success
For executives
From Cost-Plus to Value-Based: The Pricing Evolution in Technology Services
Explore how the technology industry is shifting from traditional cost-plus to value-based pricing models. Learn why adapting your pricing strategy is crucial to avoid losing market share, revenue, and competitive edge. Join our Research Journey for insights that can transform your business.
Offering Management
For executives
Using AI to Enhance Customer Revenue Expansion
Learn how AI can enhance customer expansion and drive revenue growth. In this Research Journey, discover strategies to improve operational efficiency and predict customer needs using generative AI and machine learning.
Customer Growth and Renewal
For executives
The Future of B2B Customer Engagement: How AI Is Transforming the Buyer-Seller Relationship
Discover how AI reshapes B2B sales by streamlining decision-making and enhancing customer success. Learn how businesses can leverage AI to make data-driven sales decisions and prevent churn while sales professionals adapt to strategic roles.
Cross-Functional
For executives
TSIA vs. Traditional Management Consulting and Analyst Firms
Discover how TSIA provides cost-effective, data-driven solutions tailored to optimize your business performance. Learn how TSIA differs from traditional management consulting and analyst firms to deliver actionable insights that drive measurable results for technology providers.
Cross-Functional
For executives
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