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The customer consumption model is constantly changing, is your Product Management organization keeping up?
At TSIA, the XaaS Product Management research and advisory practice is dedicated to best practices for product management teams to accelerate the success of the as-a-service business model.
Achieving growth and scale in an as-a-service (XaaS) business, is enabled by from designing and pricing ‘complete offers’ that helps customers achieve specific outcomes and affecting a go-to-market model that prescriptively and cost-effectively drives sales, adoption,
expansion, and renewal.
What is an effective revenue mix for scalable XaaS growth and profitability?
What's the optimal segmentation model for achieving offer-market-fit for XaaS offers? Does your segmentation model optimize for business profitability?
What are the best methodologies for designing profitable XaaS offer portfolios? What are the key attributes of profitable XaaS offers? How do you create tangible value? What are proven XaaS offer governance practices?
What are the best XaaS pricing strategies? What are the best practices for pricing governance?
What product experiences accelerate adoption and recurring revenue growth?
What product analytics are needed to capture the total customer experience and activity?
What are the proven methods to lower the high customer acquisition costs (CAC) for XaaS offers?
What are best practices for a scalable and continuously iterative XaaS portfolio lifecycle management process?
What are the effective methods for customer transition from perpetual to as-a-service contracts and from on-prem to cloud deployments?
What methods drive XaaS Product Management behaviors and accelerate success for XaaS offers?
What is the remit of the XaaS Product Management function? What is the optimal XaaS Product Management organizational design?
What are the supporting tools and technology for effectively managing the product management flow of work?
What cross functional handshakes must Product Management have to accelerate success of their recurring revenue offers?
Whether your company is still trying to answer the question, “How do we create a profitable XaaS offer?” or you’re part of a mature product management organization, TSIA can help you and your team drive profitable growth and revenue.
The 2021 State of XaaS Product Management
Learn how product management is leading the way in XaaS transformation and see what the research tells us about growing scalable XaaS offers.
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Willingness to Pay
How solution attributes, value drivers, and next best alternatives translate into willingness to pay a particular price point for a solution.
The State of XaaS Product Management: 2021
Annual report documenting major trends and disruptions in XaaS product management and highlighting the research plan for 2021.
Increasing Revenue Improving Product Experiences with Customer Behavior Analysis
Join us to learn how to increase revenue and improve product experiences with customer behavior analysis.
XaaS Product Management Research and Advisory: 2020 Annual Reference
Summary of the XaaS Product Management research practice's key topics in the calendar year 2020.
The Alchemy of Compelling XaaS Offers
Mastering compelling XaaS offers to drive customer value realization, revenue growth, and business scale.
This paper on XaaS monetization reviews unit economics, pricing models, pricing anchors, setting price points, impact of price transparency.
Organizing for Compelling XaaS Portfolio Design
How to organize for XaaS offer development and portfolio design.
Innovations in Value Creation
In this webinar, leaders from Dell and Cytivia share the what, why, and how of their innovation and the results they achieved.
This Datapoint looks at how innovation is measured and asks the question: Do you consider your business a learning organization?
Changing Value Propositions
This report looks at how value propositions are expected to change due to COVID-19.
Strategic Planning for Post-Pandemic Advantage
A look at the long-term viability of post-pandemic pricing and customer engagement actions.
TSIA conferences offer extensive insight and actionable takeaways for those in the product management community. Learn more about how born-in-the-cloud companies, and those undergoing business model transformation, can benefit from case studies and other exclusive TSIA data.
Example conference topics include:
Laura Fay is the vice president and managing director of offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.
Learn more about Laura.
This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.
VP, Product Management, Software Services
Sr. Director ITSM Product Management
VP, Product Management
Senior VP, Dell Technology Services Strategic Planning and Technology
See the impact TSIA is making on the tech industry by helping Product Management organizations improve their performance.
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.