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Customer Growth and Renewal


Get Recurring Customer Growth and Service Renewal Strategies
and Advisory with TSIA

Creating a frictionless renewal landscape is vital to optimizing recurring revenue growth, but the associated challenges can often derail that success. At TSIA, we have a research and advisory practice dedicated to helping you optimize revenues throughout the customer lifecycle. We call this practice “Customer Growth and Renewal.”

TSIA’s Customer Growth and Renewal membership provides focused, data-informed research on proven practices for service and subscription revenue. This includes renewal of annuities, lead generation through services, cross-functional growth strategies, and frictionless renewal through subscription plans for XaaS business models and maintenance and support contracts. Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and customer growth and services renewal best practices can help you exceed your goals.

Top Customer Growth and Service Renewal Challenges

Here are a few of the business challenges we help our
Customer Growth and Renewal members across the globe solve:

Benchmarking Customer Growth and Renewal
Optimizing Engagement Models for Customer Growth and Renewal
Leveraging Data and Analytics for Customer Growth and Renewal
Frictionless and Automated Renewals


Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization promote customer growth and optimize your renewal rates.

Experience Our Customer Growth and Renewal Research

Get a glimpse into our vault of board-ready data insight and thought leadership in customer growth and renewal.


Customer Growth and Renewal: Winning Plays for Successful Revenue Generation

Learn new trends in customer growth and renewal, and discover how to implement best practices for your CS and renewal organizations.

Research Report

A Guide to Forecasting Recurring Revenue

In this document we will discuss common definitions, concepts, and models for renewal forecasting.

White Papers

The State of Customer Growth and Renewal: 2021

Key trends and upcoming research in the area of customer growth and renewal for 2021.

Data View

Digitizing Renewals Survey

Technology companies are increasingly interested in deploying automation in their renewals workflow, yet common practices are not well established. . . .

White Papers

5 Plays to Maximize Renewal Revenue and Minimize Risk

This publication provides an overview of five plays to maximize renewal revenue.

White Papers

How to Build a Customer Growth Organization

A customer growth (expand selling and renewals) organization is a specialized, sales or selling-capable customer success organization with a very . . .

Data View

Auto-Renew Quick Poll

Auto-Renewal, Frictionless Renewal

Data View

Service Revenue Generation Market Performance Snapshot - H1 2021

This report highlights key market changes in service revenue generation utilizing trended data from the TSIA SRG Benchmark.

Research Report

The State of Service Revenue Generation: 2021

Key trends impacting service revenue generation business leaders for 2021.


Two Worlds Colliding Bringing Together Customer Success and Renewal Teams

Join us for a discussion on how to ensure cost-effective adoption, retention, and expansion and set expectations for CSMs and Renewals Specialists.


Solving the Digital Renewal Challenge

Technology companies continue to struggle with automating renewals -- particularly for the longtail. All of us want lower churn, reduced friction in . . .


The Digital Renewal Experience

Growth in recurring revenue portfolios, and recently the impact of Covid-19 on business operations, has many technology companies searching for ways . . .


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize the subscription renewal process to scale your business and increase customer growth. Additionally, you will learn more about:

  • Creating Customer Engagement Models to Drive Customer Growth and Renewal
  • Optimizing Renewal Rates for Services and Subscription Contracts
  • Best Practices for Customer Growth and Renewal in XaaS
Jack Johnson speaking at TSW

Experience Our Community

Join our community of industry leaders.


Meet Our Customer Growth and Renewal Research Executive

This expert research executive heads up our customer growth and renewal research practice.


TSIA Member Outcomes

Improving customer growth and renewal performance.

See the impact TSIA is making on the tech industry by helping customer growth and renewal organizations improve their performance.