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TSIA STAR Awards


 

Celebrating Dedication to Excellence for More Than 30 Years

Winning a STAR Award establishes your company as being among the best in the industry.

For more than 30 years, the STAR Awards have been one of the highest honors in the technology and services industry. Both TSIA’s enterprise and small-to-medium sized members have found the STAR Awards a powerful recognition of their commitment to outstanding innovation, leadership, and excellence. Check out the STAR Awards FAQ for details about this program.

 
 

See the Winner and Finalist Member Companies and Their STAR Case Studies from Last Year.

TSIA is honored to recognize member companies that earned accolades last year. Take a look at their accomplishments and
help prepare yourself to tell your own STAR stories.

 

Benefits of Being a STAR Award Finalist and Winner

  • Receive industry-wide recognition via press releases, social media and blog coverage, and conference announcements
  • Influence the TSIA community with your exemplary achievements published on TSIA’s STAR Awards winners & finalists page as STAR case studies
  • Display your trophies in office, memorialize your STAR Awards success, and keep your team motivated for sustained excellence and innovation
  • Show off your industry thought leadership with STAR Awards Winner or Finalist badges on all of your company publications
  • Get the professional recognition you deserve with STAR Awards LinkedIn listing and the social media cover images
 
 
 

How to Be a Winning Candidate

Winners of this prestigious award have provided a compelling data-backed story of innovations that have significantly benefited both their customers and their entire organization.

These award-winning stories have included:

  • A unique or compelling “best practice” or “innovation” in today’s technology industry and description of business impact
  • How their innovations in strategic vision, services, and operational excellence have benefited both their customers and their entire organization
  • Contextual background on the development of the innovations and the lessons learned

Questions? Please contact our TSIA Member Success team by completing a STAR Request Form.

TSIA STAR Awards Winner
 

Watch On-Demand Webinar and Get Prepared for 2021 STAR Awards

 

Important Dates to Remember for 2021

May 4, 2021

Registration and Applications Open

May 30, 2021

Registration Closes

June 15, 2021

Applications Close

July 2021

Judging Process

August 2021

Announcement of Winners & Finalists

September & October 2021

Recognition & Celebration

 

2021 STAR Awards Categories

TSIA members may enter for a chance to win in any of the below categories that correspond with the research practices included in their current membership.

Categories

This award recognizes the company that has most clearly and effectively delivered breakthrough results and established best practices within field service.
This award recognizes the company that has demonstrated best practices in its portfolio of service offers.
This award is presented to a company that has embraced innovation to improve functionality, user experience, and business benefits of a customer portal, ideally embracing pacesetter practices such as mobility, video, chat bots, personalization, etc. While traditionally customer portals have been focused on self-service for technical support, today technology firms are investing in portals across a variety of divisions. These include managed services performance dashboards, customer project dashboards for professional services, learning centers for education services, online service catalogs and self-service contract renewals for service revenue generation, product catalogs and eCommerce for sales, and communities and ideation for product management.
This award recognizes the company that demonstrates innovation in customer success practices and capabilities. The innovation should be both a new initiative inside your company, as well as the approach, practice or capability that is a minority practice or doesn’t exist in the industry. This innovation(s) contributes measurable value to the customer, the company and the customer success organization.
This award recognizes the company that demonstrates innovation in overall education practices. This could be in how training is sold, marketed, packaged, delivered, developed, and/or the technology used to manage it. This innovation(s) contributes measurable value to the customer, the company and the education services organization.
This award recognizes the company that demonstrates the most innovative approach, through professional services, to assisting customers in realizing the business outcomes from the use of its products.
This award recognizes the company that has best leveraged analytics to improve operational performance, service levels, or the customer experience. The analytics project should have been conducted internally and may or may not have been embedded into products sold to customers.
This award is presented to the company that has demonstrated innovation, thought leadership and excellence in strategic adaptation for their managed services business that has fundamentally advanced their company’s competitive advantage, financial performance and customer success.
This award recognizes the support services organization that has successfully launched a support employee experience and/or loyalty program. Support is facing a critical supply-and-demand problem for skilled employees who want to make support a career. The company will highlight their strong focus on employees, employee engagement, employee emotional connection to the company, and their employee’s drive to be engaged with customers in a meaningful way.
This award recognizes the company that has used technology/automation to innovate their support services organization. The winner(s) will have solved a problem or problems with the use of innovative automation. Ideally TSIA members will have built a technology adoption strategy to future-proof their customer experience and customer engagement strategies. The technology/automation project(s) highlighted in this award submission will showcase the innovative use of technology that has added and driven value for the customer, the employees and the business.
This award is presented to the company that has demonstrated innovation, thought leadership and excellence in XaaS product management practices and capabilities that have fundamentally advanced their company’s competitive advantage and customer value realization.
This award recognizes the company that demonstrates innovation in practices and capabilities associated with growing and renewing recurring revenue. The innovation should be both a new initiative inside your company, as well as the approach, practice or capability that is a minority practice or doesn’t exist in the industry. This innovation(s) contributes measurable value to the customer, and the company’s ability to retain and grow services revenue.
This award recognizes companies that have made significant progress in making the transition from selling traditional transactional offers to selling subscription-based or XaaS offers in a proactive contractual model, as well as companies who have found innovative ways to grow their services revenue.
This award recognizes organizations that have innovated in unique ways to engage partners synergistically in their partner channel ecosystem for their “as-a-Service” offers. Examples of what may be applicable are: new partnering models/motions, innovative programs, compelling uses of incentives, new incentive types, engaging use of revenue-generating marketplaces, compelling partner enablement methodologies. This award applies to all partner-facing organizations from XaaS Channel Optimization member companies.
This award recognizes companies that are innovative with product led go-to-market strategies that use product as the main vehicle for low friction customer acquisition, activation, retention, and expansion. This category is applicable to all TSIA members. Examples may focus on one or more areas of the buyer and customer journey and results illustrated with conversion metrics, adoption, and expansion rates. This award category is open to all TSIA members.
This award recognizes companies that have developed innovative approaches to pricing their “as-a-Service” offers. Examples may include consumption-based, value metric-based, outcome-based pricing, as well as blended models and the role of pricing in migrating legacy on-premises customers to new cloud offerings. This award category is open to all TSIA members.
This award recognizes the SMB company that demonstrates best practices in education services. This could be in how training is sold, marketed, packaged, delivered, developed, and/or the technology used to manage it. These best practices contribute measurable value to the customer, the company and the education services organization.

How Do I Apply for a TSIA STAR Award?

TSIA members can participate in the STAR Awards program. For more detailed information on the application process and rules, be sure to read the STAR Awards FAQ. Have more questions about STAR Awards?

 

It’s such a tremendous honor to be recognized for this journey and to accept this award. Thank you to TSIA for your guidance along the way, and to the judges for your commitment to this amazing awards program.

Jennifer Mielnik, Senior Director, Support Programs & Strategy, Citrix Systems