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Optimize and “Appify” Your Customer Journey Maps with Analytics

Learn how capturing the right data can help you optimize your customer journey map and provide your customers with a dynamic and individualized user experience.
Cross-Functional
For managers
Jeremy DalleTezze
September 8, 2017

Should You Have a Dedicated Professional Services Sales Team?

Why you should have a dedicated Sales team for selling professional services, from key benefits to industry data on the positive impact to revenue growth.
Professional Services
For executives
Bo DiMuccio
August 16, 2017

Generating Cost-Effective B2B Opportunities Through Services

Your Sales team can get new opportunities for just under $7 per lead from an already-existing lead-generation resource within your company: your Services teams.
Customer Growth and Renewal
For Department Leaders
Jack Johnson
August 15, 2017

What are Managed Services? Definition and Overview

Find answers to the question what is managed services? and learn about the different types of managed service offers your company can be providing.
Managed Services
For managers
George Humphrey
June 22, 2017

What is Managed Services

In TSIA's definition, managed services is the practice of outsourcing day-to-day technology management responsibilities to a third party as a strategic method for improving operations and accelerating a return on their technology investment, but the truth is, “managed services” is an umbrella term for a variety of different kinds of offers.
Managed Services
For executives
George Humphrey
June 22, 2017

The Customer Success Maturity Model in 4 Phases

A customer success maturity model can help you find out how developed your current customer success function is and identify which capabilities still need to be established.
Customer Success
For Department Leaders
Stephen Fulkerson
June 13, 2017

The Digital Transformation Journey

Every once in a while, a perfect storm hits a market. Usually it’s when a new trend or concept appeals simultaneously to both customers and suppliers. When that serendipity strikes, even long-standing models are forever transformed. That is what’s going on today in tech sectors, from IT, to industrial equipment, to transportation, to healthcare. Subscription-based offers are eating their old transaction-based siblings at a breathtaking rate. In my infographic, “Navigating the Digital Transformation Journey,” I outlined 6 key steps to thriving in this changing market. Today, I’m going to talk about the most fundamental underpinning of the new subscription economy and the first step on this journey, “Customer Use Cases,” or in other words, why customers love it!
Cross-Functional
For executives
J.B. Wood
June 5, 2017

The Digital Transformation Journey: Customer Use Cases

Customer Use Cases is the first of 6 key steps along the digital transformation journey toward developing a recurring revenue technology business.
Cross-Functional
For executives
J.B. Wood
June 5, 2017

Touchpoint Calculus: Why Sales Can’t Do it for Themselves

Sales teams need support. How Services teams are perfectly positioned to lead Sales to potential upsell and cross-sell opportunities.
Customer Growth and Renewal
For managers
Jack Johnson
May 9, 2017

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