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Segmentation helps companies decide how to best divide and manage their customers in a model where customer engagement is not equal among all customers.

While public classroom training and in-person onsite training will remain a part of the customer training portfolio, all indications are that digital learning is here to stay and that smart customer training organizations will effectively monetize digital options to restore education revenue to, and ultimately exceed, its pre-pandemic state.

Frictionless selling is the future for XaaS, and it’s already here. Read about why streamlining your self-onboarding sales process is more important than ever.

Achieving success in this new, digital ecosystem requires partner channels to adapt. Follow these best practices to reach new customers digitally.

Customer Growth is something that often gets ignored when it comes to strategy, but critical for growing revenue. Here are 5 best practices for in-house customer expansion.

Service offer managers are increasingly expected to deliver services revenue growth with a healthy margin.

Let’s take a moment to understand the value the customer success data scientist brings in your journey for digital transformation.

How is your organization managing the intricacies of process design, governance, and enablement?

While XaaS value propositions are different from traditional value propositions, product management practices continue to follow the traditional approach in cloud native and newly transitioned XaaS businesses.