Welcome to the TSIA Blog

Join us as we investigate how you can successfully define who owns renewals and expansion and how your company can organize them to grow cost-effective revenue.

As technology companies navigate ongoing economic uncertainty, there has been a significant pivot to customer retention and a new focus on serving customers more cost-effectively.

CROs have a purpose that goes beyond sales. While they are responsible for hitting the company’s numbers, they have a far more strategic remit: generating growth with an eye on profitability.

Over the past three years, our workplaces have experienced a makeover, transitioning from centralized setups to the very virtual and settling into a hybrid model.

Experience-led growth (XLG) can be defined as a growth strategy focused on optimizing for effective and holistic customer experiences. Growth is realized by enabling the right experience, at the right time, via the preferred customer channel.

With the rise of recurring revenue models in B2B, comes the rise of customer success’ role in helping customers realize value from their technology purchases.

So, how can you turn an economic downturn into a business advantage? Here are three key strategies needed to not only survive, but thrive.

Companies are changing from large heavy field-facing sales organizations responsible for selling capital products and attached support, to virtual sales organizations capable of selling products as a service, enabled by robust digital-based technology and marketing.

Learning evaluations are key for successful education organizations, but are you taking time to also evaluate your customer’s experience?