Overcoming operational challenges is crucial for success in the SaaS industry. Braze, a leading customer engagement platform, navigated challenges such as complex pricing and compliance issues with the help of the TSIA. 

Discover how Braze leveraged TSIA’s insights to enhance its operations, streamline its pricing strategy, and drive its business forward.

Company Overview

Braze is a SaaS company that specializes in customer engagement. Its platform enables big brands to interact with their customers through various channels, such as in-app notifications, push notifications, text messages, emails, and WhatsApp. Since going public in November 2021, Braze has continued to innovate and grow, supporting its clients’ marketing activities with cutting-edge technology.

SaaS Industry Challenges: From Chaos to Clarity With Revenue Roadblock

Before partnering with TSIA, Braze faced compliance and revenue recognition challenges. Sydnee Gottlieb, Director of Revenue Accounting at Braze, highlighted the primary issues they encountered:

• Compliance and revenue recognition: Braze needed to ensure its revenue accounting was ASC 606 compliant, meaning it adhered to accounting standards required for publishing financial statements. This compliance was crucial for investor transparency and confidence.
• Data and tracking deficiencies: Braze lacked comprehensive data tracking for their professional services, creating accounting challenges.
  

These challenges created frustration within the finance team, who needed reliable data to make informed decisions.

Faced with these challenges, Braze began searching for a reliable partner who could provide the necessary data and insights to improve their operations. They turned to TSIA, a decision influenced by their long-standing membership and previous positive experiences with TSIA’s services.

Braze’s Pricing Breakthrough: Partnering With TSIA for Revenue Success

TSIA quickly became a valued partner for Braze. Here are the key ways TSIA assisted:

• Market data and fair value analysis: TSIA provided Braze with industry market margins and data that were instrumental in determining fair value for their services. This data helped Braze drive a data-driven pricing strategy.
• Tooling and data tracking: TSIA emphasized investing in the right tools and ensuring proper data tracking. By improving their data collection processes, Braze could make more informed decisions, reduce inefficiencies, and improve overall performance.
  

“We’ve been using TSIA data for about three to four years now, and it has been crucial in helping us understand market margins and establish fair value for our revenue recognition.”—Sydnee Gottlieb, Director of Revenue Accounting at Braze.

Outcome and Impact

The collaboration with TSIA brought about several positive outcomes for Braze:

• Informed decision-making: With more reliable data, Braze’s finance team could make better-informed revenue allocation decisions, leading to greater accuracy and compliance in their financial reporting.
• Operational efficiency: Improved data tracking and tooling ensured that Braze’s operations were more efficient. This not only reduced frustration within the team but also enhanced overall productivity.
• Future planning: The insights gained from TSIA enabled Braze to plan for future growth more effectively. They could now approach new product releases and global expansions with a robust pricing strategy and reliable data.

Braze’s Growth Strategy: Leveraging TSIA Insights for Global Expansion and Future Optimization

Braze plans to continue leveraging TSIA’s insights to support its future initiatives. Sydnee advises other companies facing similar challenges to invest in the right tools and data-tracking mechanisms. Without accurate data, making informed decisions becomes an uphill battle.

Braze’s journey with TSIA is a testament to the power of data-driven decision-making. By addressing their challenges head-on and leveraging TSIA’s expertise, Braze transformed their operations, improved their pricing strategies, and set a strong foundation for future growth. This success story highlights the value TSIA can bring to its members, enabling them to overcome complex challenges and achieve their business goals.

If you’re facing similar challenges in your organization, consider how TSIA’s insights and support could help you navigate through them and achieve success.