When driving product adoption, you know how crucial it is to ensure your learners engage with training content. But what happens when your training materials go unnoticed, unconsumed, or underutilized? Without a clear plan, you risk missing out on the full potential of your education services offers.

That’s where a documented content consumption strategy comes in. It’s not just a nice-to-have—it’s necessary to drive engagement and ensure your learners are equipped to succeed. This Research Journey aims to answer a crucial question: What does a successful content consumption strategy look like? With our findings, we can empower every technology services company with the insights they need to thrive in a dynamic and competitive market—but we can’t do it without you.

So jump in with us as we:

• Define the Problem: We can start tackling the business challenge by clearly identifying it.
• Launch Discovery: This is where we investigate the facts and contributing factors through polls, surveys, and interviews.
• Develop the Theory: Our researchers and analysts can develop and enhance frameworks with data in hand.
• Guide the Industry: Correlations to financial results lead to conclusions that will help your organization build a content consumption strategy that ensures your training materials are accessible and actively utilized.

By following this journey, you can stay updated on each step, participate in finding solutions, and view our results as we work toward what it takes to motivate users to consume content effectively.

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Defining the Problem: Why Content Consumption Is the Missing Link to Product Adoption

If product adoption is one of your top priorities, you’re not alone. But here’s the challenge: without a clear strategy to drive content consumption, your learners may never fully engage with the training they need to succeed. And without engaged learners, adoption—and even renewals—can feel like an uphill battle.

You need a plan beyond creating excellent training materials to make an impact. You need a strategy to identify and segment learners by their engagement levels and track their interactions with your content. This approach doesn’t just apply to your education services team—it’s a cross-functional effort. Stakeholders, like content developers, marketing teams, customer success, and support, also play critical roles in ensuring your learners are supported throughout their product journey.

Why Does It Need Solving?

There’s a persistent myth that simply offering content is enough to drive engagement. The reality? It’s not. Your content could remain untouched without actively encouraging learners to use the training. Worse yet, organizations that fail to track and optimize content consumption face significant risks, such as:

• Low product usage due to untrained users or unfamiliarity with resources.
• Lower learning and product subscription renewal rates that impact your bottom line.
• Wasted time and budget creating content that doesn’t get consumed.

The solution? A documented content consumption strategy that ensures your training materials are not only accessible, but actively utilized. When you help learners engage with your content consistently, it drives higher adoption, better retention, and stronger renewals.

It’s time to move beyond the “build it, and they will come” mindset. How will you ensure that your learners are equipped to succeed?

Unveiling the Research Methodology: How We're Tackling the Challenge

Before starting this Research Journey, you should understand how we’ll conduct the research and what you can gain by joining us. We are committed to providing ‌comprehensive analyses and actionable insights that can transform your approach to developing a content consumption strategy in your organization.

This Research Journey is designed to be thorough and engaging, ensuring you are a participant and collaborator. It will begin with a Quick Poll to capture immediate insights into the education services industry's current content consumption practices, and those most commonly used. Findings from this poll will be reviewed in an interactive webinar, and synthesized into a framework that guides what factors to include in a well-defined content consumption strategy. The journey will end with a culminating research report.

What You’ll Gain From Participating in This Research Journey

Participating in this Research Journey will help you better understand how to drive the consumption of your learning content. Throughout the process, we will strive to answer questions such as:

• Why is providing free content not enough to incentivize consumption?
• What specific elements should be included in a content consumption strategy?
• What are the relevant roles and functions responsible for driving content consumption throughout the customer lifecycle?

Your Key Takeaways

By the end of this Research Journey, you will have gained practical insights into effective ways to drive content consumption in your user base. More specifically, you’ll walk away with:

• Thematic insights: Discover critical themes and insights shaping Education Services today. You will understand what is working, what isn’t, and where the industry is headed.
• Proactive guidance: Receive reactive and proactive advice on what data points to collect and how to track consumption.‍
• Strategic empowerment: The main goal of this journey is to increase product adoption by driving the consumption of your content portfolio(s). You will learn how to create a consumption strategy that works for your education organization and why leveraging a consumption strategy is a recommended best practice.