Offering Management
Discover, define, and defend value as you transform your portfolio
TSIA’s proprietary insights empower you to create compelling service and product offerings, converge portfolios, optimize pricing, and orchestrate cross-functional success across the entire customer life cycle.
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Trusted by Offering Management leaders everywhere
How can your TSIA Offering Management subscription help you today?
The top revenue performers in offering management have exactly three levels of offers for their renewable services.
53%
Only 53% of companies have a dedicated services marketing function.
The top revenue and margin performers are not leveraging channel partners.
The top revenue performers are measuring technology consumption for their offers.
Portfolio governance and life cycle management
Improve your offering management process and roles through strategic alignment and cross-functional handshakes.
Market analysis and offer fit
Rationalize the use of segmentation strategy and offer/market fit analysis.
Value proposition differentiation
Establish value realization categories by identifying attributes of compelling offers and knowing emerging high-value services.
Tangible value with data and analytics
Deliver tangible value to customers with consumption analytics and implement outcome engineering for offer leaders.
Customer success and managed services monetization
Converge existing and new service offers and monetize the portfolio to obtain profitable growth.
Critical insights to transform your company’s offering portfolios
Navigating tough economic times
Where to cut back
AI-powered offering management
- Product and service leaders can use generative AI for quick market discovery and shorter offering development cycles.
Eliminate confusion and complexity
- Eliminate portfolio confusion by rationalizing your end-to-end service portfolio and reducing redundancy across service offers.
Eliminate inefficiencies
- Reduce organizational thrash on business model transformation with the metrics that matter.
Where to find revenue
Optimize portfolios for the customer life cycle
- Create portfolios of service offers that continually build on incremental layers of value across the entire customer life cycle.
Portfolio monetization
- Expand and upsell support customers, migrate to managed and XaaS, and consult on legacy transformations.
Leverage offer data and analytics
- Use offer data and analytics to avoid underselling and provide data-driven insights on how premium offers impact customer results.
Staying ahead of the AI revolution
AI-powered demand forecasting
Optimize sales with data and analytics for increased revenue per prospect and higher total contract value.
Offer customization compliance analytics
Use data analytics to assess deviations, revealing increased costs and operational risks from frequent customization.
Portfolio performance analysis
Utilize machine learning to propose removing offers, creating a cost-effective, less complex and more manageable portfolio.
Solutions designed with you in mind
Check out some of the biggest challenges we’re privileged to help our Offering Management subscribers solve
Check out TSIA’s latest and greatest insights
Proprietary data.
Real results.
From inquiry and expert guidance to data services, workshops, virtual advisory sessions, and interactive strategy reviews, we help you more efficiently align people, processes, and technology to your financial results.
Inquiry and expert guidance
Make informed decisions, identify gaps, and mitigate risk with the knowledge of our Research Experts.
Interactive strategy reviews
We’ll review and validate your strategies against proven data to help make sure your organization is on the right track.
Benchmarking
Track your organization against industry standards using a wealth of critical key performance indicators.
Virtual advisory sessions
Let our team customize a hyper-targeted plan for your organization, designed to tackle the challenges you’re facing right now.
Data services
Targeted quick polls and surveys showcase the latest industry trends so you can always see how your business compares.
The TSIA advantage
Efficiently tie people, process, and technology to your financial results with industry-validated best practices and guidance.
Understand what “good” looks like
Track the metrics that matter
Stay current on up-to-the-minute industry trends
See where the industry is headed
Tackle unique business challenges
Meet your research team
With over a century of collective experience, our Research Experts are here to make sure your business gets the most out of your Offering Management membership.
George Humphrey
Distinguished Vice President and Managing Director
Hal Stanley
Vice President of Offering Management Research and Advisory
Thomas Lah
Executive Director and Executive Vice President
Supported by expert analytics and insights teams
Our Data and Research Analysts and industry insights teams are here to make sure your researchers have everything they need to help your business thrive.
Data Analysts
Skilled in automation, visualization, and data engineering, our Data Analysts scale and maintain TSIA’s data engines.
Research Analysts
Using rigorous statistical analysis, our Research Analysts identify and define the critical insights that fuel our research.
Data Journalists
Through data-driven storytelling and targeted interviews with member companies, our Data Journalists interpret and present our research analysts' findings.
What’s new in Offering Management?
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“TSIA consistently provides a synthesis of information on offers (professional services, learning, support, customer success), providing a great background for current business decisions.”
Brett Austad
Strategy and Operations Manager, Cloud Customer Care Offers
“TSIA research inquiries are a great way to fill the gaps in your understanding or simply to leverage as a sounding board for an initiative you are undertaking.”
Ben Jenkins
Head of Offer Management
Data View: Offering Management in the Age of AI
With an ongoing shift toward service revenue and a strong focus on profitability, the role of service offer leaders has never been more critical—so how can businesses continue to thrive?
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Essential resources to elevate your entire organization
Your free TSIA Portal account gives you access to the tailored insights, strategies, and tactics you need to grow your organization and career.
Join the conversation
We couldn’t do what we do without you. That’s why whether in-person, virtually, or both, we’re proud to connect you with a diverse and inclusive network of other industry professionals who have solved the same challenges you’re facing.
TECHtonic: The TSIA Podcast
Join host Thomas Lah as he discusses tried-and-true strategies companies need to employ to stay relevant, get profitable, and succeed in the ever-changing technology and services space.
