This award recognizes Professional Services Organizations (PSOs) and teams that have successfully harnessed AI to transform service delivery, enhance operational efficiency, and elevate the customer experience. Honoring innovators who leverage AI tools and technologies, this category celebrates those who use AI to streamline workflows, optimize resource allocation, and deliver exceptional, data-driven services to clients. The focus is on the integration of AI into core service processes, driving measurable improvements in productivity, service quality, and client satisfaction.

This award recognizes companies that have effectively implemented AI technologies into their revenue generation workflows, specifically within the areas of Expansion and Renewals. Winning companies will demonstrate a clear and prescriptive strategy for AI deployment and showcase measurable impacts on the scale, quality, and velocity of their business outcomes.

This award honors sales professionals who have effectively harnessed the power of AI tools to transform their sales strategies, driving notable revenue growth, increasing operational efficiency, and enhancing customer engagement. The focus is on innovative applications of AI in sales, such as leveraging AI-powered insights, automation, predictive analytics, and personalized customer interactions. This award recognizes individuals who blend technical proficiency with sales expertise, setting new standards for how AI can optimize the sales process and empower teams to deliver superior results in the digital age.

This award recognizes organizations, teams, or individuals who have transformed field service operations by leveraging AI-driven solutions to enhance support, improve efficiency, and elevate workforce skills. The focus is on AI technologies that optimize resource allocation, improve service delivery, and empower field teams with actionable insights and advanced tools to deliver exceptional performance. Honorees in this category will showcase how AI has revolutionized their field service processes, driving superior customer experiences, optimizing service operations, and enabling greater workforce productivity.

This award recognizes MSPs that have strategically integrated AI into their organizational structure. Winning companies will demonstrate a comprehensive AI strategy and measurable improvements in scale, service quality, and business outcomes.

This award recognizes organizations, teams, or individuals who have developed and implemented effective content strategies to drive product adoption, enhance user learning, and improve subscription renewal rates. The focus is on creating innovative and impactful educational content that supports customers through their learning journey, helping them fully utilize products and achieve long-term success. Honorees in this category will demonstrate how content has played a pivotal role in customer engagement, facilitating higher adoption rates and ensuring customer retention through valuable, relevant, and actionable resources.

This award recognizes Managed Service Providers (MSPs) and customer success teams that excel in delivering business value through strategic customer success initiatives. The focus is on those who prioritize customer outcomes, long-term satisfaction, and sustainable growth. Honorees in this category will have demonstrated an ability to align their managed services with client needs and business objectives, ensuring that customer success is at the core of their operations. This award celebrates those who consistently enhance the customer experience, improve retention, and drive business growth through exceptional customer success strategies in managed services.

This award celebrates companies, teams, or individuals who have successfully embraced digital and low-touch strategies to deliver impactful customer success experiences in a cost-effective manner. The focus is on innovative, scalable, and efficient approaches to customer success, using technology to enhance customer satisfaction, improve engagement, and drive sustainable growth. This category highlights leaders who are revolutionizing the customer success function by leveraging digital tools and automation to create exceptional customer experiences while optimizing resources in the digital age.

This award recognizes an organization or individual who has successfully leveraged customer success technology platforms to enhance customer engagement, retention, and overall satisfaction. Honorees will have demonstrated strategic implementation of Customer Success Platforms (CSPs), Customer Relationship Management (CRM) systems, or Customer Experience (CX) platforms to optimize customer interactions and outcomes. The award celebrates those who have effectively integrated these technologies to drive measurable improvements in customer success, streamline processes, and foster long-term customer relationships.

This award recognizes companies that have successfully leveraged partners to drive adoption, expansion, and renewals. Winning companies will showcase how they implemented enablement practices, partner training, and financial incentives to enhance partner performance. Submissions must demonstrate measurable contributions to recurring revenue, customer health, or operational efficiency.

This award recognizes an organization or individual who has excelled in clearly articulating and defending the value of their technology services. Honorees will have successfully reinforced the business impact of their solutions, driving customer retention, expansion, and renewal. This award celebrates those who effectively leverage customer insights, data-driven strategies, and innovative methodologies to showcase value, address objections, and ensure continued partnership. It acknowledges expertise in crafting compelling value propositions, enabling sales teams, and developing tools that empower customers to see and justify ongoing investment.

This award recognizes an organization or individual who has successfully implemented an omnichannel strategy to optimize digital support channels and significantly improve the customer experience. Honorees will have demonstrated a commitment to enhancing the customer journey by seamlessly integrating multiple digital channels, ensuring consistency, accessibility, and efficiency across every touchpoint. This award celebrates those who have successfully leveraged technology, best practices, and data insights to create a unified customer support experience that drives customer satisfaction and operational excellence.

This award honors an organization or individual who has demonstrated outstanding strategies to defend renewal revenue and maximize expansion opportunities with existing customers. By leveraging innovative tactics, data-driven insights, and customer-centric approaches, honorees will have successfully mitigated churn, strengthened customer relationships, and driven cross-sell and up-sell growth. The recipient will showcase proven methodologies that enhance customer lifetime value and create a sustainable revenue foundation for the business.

This award recognizes organizations, teams, or individuals who have transformed field service operations by leveraging AI-driven solutions to enhance support, improve efficiency, and elevate workforce skills in Industrial Equipment companies.

This award honors an organization that has demonstrated exceptional innovation in creating or enhancing a customer portal that significantly improves the digital customer experience. The focus is on integrating cutting-edge technologies and features, such as mobility, AI, chatbots, video support, personalization, and automation, to enhance functionality, ease of use, and customer satisfaction. Honorees will have introduced novel features that empower customers to efficiently access support, manage their accounts, or solve problems independently while also delivering tangible business benefits such as improved service efficiency, reduced support costs, or increased customer loyalty.

This award recognizes Field Services Organizations that have developed innovative practices with channel partners. Winning companies will showcase how they have leveraged technology to deliver an excellent customer experience through Delivery Partners . Submissions must demonstrate measurable contributions to customer satisfaction, operational efficiency, cost reductions or increased geographic coverage.

This award honors companies that have demonstrated exceptional innovation in utilizing analytics and artificial intelligence (AI) to enhance operational efficiency, improve service delivery, and elevate the customer experience. Honorees will have integrated AI and analytics technologies into their operational workflows, creating new AI-driven solutions that optimize service delivery and foster a customer-first mindset. These projects may involve the use of data insights to streamline processes, automate tasks, predict customer needs, or provide personalized support. Winning initiatives will focus on the long-term customer experience, using AI and analytics to transform service strategies and drive measurable improvements.

This award recognizes SaaS companies or support teams that have transformed their support model into a key driver of revenue growth and customer loyalty. Going beyond traditional support, this category highlights organizations that leverage their support services as a strategic asset, maximizing customer satisfaction, reducing churn, and opening new revenue opportunities. Honorees in this category will have demonstrated how they use support functions not only to address customer issues but also to drive long-term value, increase retention, and identify upsell or cross-sell opportunities that contribute to overall revenue growth.

This award recognizes companies with a novel approach to cultivating trust and cohesion between their sales and customer success teams. By emphasizing shared goals and metrics, optimizing handoff processes, refining lead generation strategies, fostering seamless communication throughout the customer lifecycle, and capitalizing on upselling opportunities, finalists demonstrate a holistic approach to customer satisfaction. Companies showcase tangible results and well-defined protocols in aligning sales and customer success efforts, thereby ensuring sustained customer delight and loyalty.

This award recognizes companies that have championed a strong organizational culture, where people feel a sense of purpose and belonging. A vibrant company culture is crucial for attracting top talent, driving innovation, and fostering social responsibility. This award highlights initiatives that go beyond mere rhetoric and instead, actively operationalize a workplace environment where all individuals feel valued and empowered. Case studies highlight tangible results by demonstrating a commitment to creating a workplace where employees can thrive and contribute meaningfully to business objectives. May include Diversity, Equity, and Inclusion (DEI).

This award recognizes that a company has mastered the demolition of organizational silos and conquered the extreme organizational convergence challenges.

Recognizing a company that has successfully pivoted from siloed pools for people to a centralized pool of talent. Embracing a customer-first culture through effectively delivering solutions based on the right person with the right skills and the right aptitude to meet the customer and company expectations for the designated body of work. It’s no longer professional services, customer success, managed services, support services work.

Companies have truly embraced the model that the people are employed by the company, not a particular team, department, business unit or service line. This organization has found the balance between customer needs and employee needs.

The workforce of the future is going to require solid resource management or workforce management capabilities. Finalists demonstrate exceptional leadership and innovation in breaking down the silos while fostering a culture of collaboration focused on a commitment to the “customer first” mindset, resulting in improvements in customer adoption, increased efficiency, and outstanding employee engagement.

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This award recognizes a company that has embraced innovations that improve the digital customer experience. This award should highlight innovation in functionality, user experience, self-service for technical support, and business benefits of a customer portal, ideally embracing pacesetter practices such as mobility, video, AI, chat bots, personalization, and automation.

This award recognizes companies that excel in utilizing analytics and artificial intelligence to enhance operational efficiency, elevate service levels, and enrich the customer experience. Projects may involve the integration of AI technologies into existing operational workflows, and service levels, or the development of new AI-driven solutions aimed at optimizing customer experience. Emphasizing the transformative potential of analytics and AI, winning initiatives demonstrate a strategic shift towards prioritizing enhanced customer experiences over short-term return on investment. These companies focus on unlocking actionable insights from vast data sources to streamline processes and empower service teams to deliver exceptional support. The analytics project should have been conducted internally and may or may not have been embedded into products sold to customers.

This award recognizes companies demonstrating exceptional ingenuity in their service offerings, addressing evolving customer needs. Amidst prevailing industry trends, finalists in this category exhibit exceptional skill in simplifying and refining their offering portfolios to cater to dynamic markets. The standout companies are those that adeptly embrace cross-functional strategies, proactively address emerging customer challenges, and capitalize on nascent market opportunities. Moreover, they showcase pioneering initiatives with a keen focus on value propositions that drive transformative changes in offering management processes. By navigating the inherent complexities of technology product and service portfolios, these companies exemplify excellence in crafting compelling offerings that resonate, setting new standards of innovation in the field.

This award recognizes companies with the best innovation in cross-enterprise knowledge management. Seeing the pivotal role of knowledge sharing, these companies foster a culture of openness among employees, ultimately empowering customers with high-quality self-service solutions. This involves novel approaches to collaboration, driving value creation, and operational efficiency. Finalists in this category leverage advanced technology infrastructure to enable seamless knowledge consumption and implement innovative search paradigms and formats to enhance accessibility and usability. Through a comprehensive approach, these companies exemplify excellence in leveraging knowledge as a strategic asset to drive organizational success and desired customer outcomes.

This award recognizes companies with remarkable creativity in devising and implementing KPIs to effectively monitor, manage, and report on the performance of their managed services offerings. In an environment where managed services providers face the dual challenge of evolving service portfolios and shifting customer demands, finalists in this category stand out for their ability to innovate in measuring service excellence. With quantifiable evidence, these companies excel in continually refining service delivery processes. By pioneering novel approaches to KPI development and application, companies meet evolving client needs and market dynamics, setting a high standard for the industry.

This award recognizes companies with exceptional AI integration within education services. From content development, training delivery, and data analytics, AI has a transformative impact on reducing the time and costs associated with training related work activities, as well as driving an improved customer experience. Finalists exemplify a refined approach to AI integration, leveraging technologies such as machine learning, robotic process automation, large language models, and generative AI to propel their education services forward. This category showcases companies that lead the way in the usage of AI in the provision of educational content and services.

This award recognizes companies that have harnessed the power of AI to enhance internal operations and external-facing interactions within professional services. Demonstrating a dedication to improved efficiency, optimized service delivery, and exceptional value provision, finalists in this category prioritize alignment at every stage. By seamlessly integrating AI technologies into their workflows, these industry leaders not only stay at the forefront of professional services but also ensure faster and more accurate deliverables. Their commitment to harnessing AI's potential underscores a relentless pursuit of excellence and innovation within the industry.

This award recognizes companies that have demonstrably amplified revenue through high-impact AI transformation. Successful case studies exhibit true AI implementation and share a framework to understand, prioritize, and develop capabilities that offer the greatest return on investment from leveraging AI to create effective sales materials, leveraging AI to prioritize sales opportunities, and using analytical models to assess revenue risks.