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Anne M. McClelland is the vice president of XaaS channel optimization research for TSIA. In this role, she works closely with member companies to deliver research and advisory programs that help them optimize their channels to drive incremental revenue at scale for XaaS offerings.
During her career as a global partner and channels executive, Anne has built new partner organizations from the ground up, driven revenue from new partner communities, and launched programs and tools to support these partner efforts. She has worked in various partner channel roles in a diverse set of companies including Blue Prism, Cisco, Red Hat, Microsoft, and IBM.
Anne is a regular contributor to the TSIA blog on the topics of channel partners, XaaS channel optimization, XaaS, and partner ecosystem.
Partner Inclusion: Generating Action Towards Equity in the Partner Ecosystem
Join this session to hear about the strategy and steps you can take within your own organization to drive equity within the partner ecosystem.
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Outcome Selling with Partners Survey Readout
TSIA member survey to determine how companies selling technology subscriptions through partners are progressing on an outcome sales approach.
Best Practices for Selling XaaS Offers through the Channel
This paper focuses on best practices related to selling XaaS offers with the channel.
The Hot Spots for the Partner Channel XaaS Evolution in 2021
In this state of XaaS Partner Channel Optimization webinar, we’ll discuss new ways vendors are leaning on partners to deliver more value to customers.
The State of XaaS Partner Channel Optimization 2021
The impact of value realization and business outcomes sales and adoption approaches that vendors leverage with their partner channel ecosystem.
Driving Subscription Upsell and Cross-Sell Through Channel Partners
Join us to learn how to move your channel into a lifecycle sales cadence to drive more recurring revenue off your base of ARR.
Why Partners Must Face the Fish in an XaaS World
Get insight into why partners need to make the shift to “as-a-Service” models and learn practical ways to make the transition as smoothly as possible.
Partnering Models for XaaS
In this report, partner classification systems are identified that solve partner management, partner incentives, and partner value measurement issues.
2020 XaaS Partner Ecosystem Trends and Directions Survey
Emerging pacesetter practices in the partner channel ecosystem of XaaS.
Optimizing Channel Revenues in the XaaS World
Learn new capabilities required for channel partners to sell and deliver subscription-based offers.
The Building Blocks for an XaaS Partner Framework
This 45-minute webinar will provide insights to help technology providers craft their XaaS partner strategy.
XaaS Partner Management
Insights to help technology providers craft their XaaS partner strategy.
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