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Research Report

The State of Education Services: 2021

"You can’t drive product adoption if training is not in the hands of customers."

Over the past several years, driving product adoption has become the primary objective of many education services organizations. The reality, however, is that most education services organizations are ill-equipped to truly drive product adoption because they are entrenched in a strategy that does not accommodate the marketplace's mass migration to XaaS business models.

This report discusses the state of customer training and what education services organizations must do to shift their strategic paradigm to one that embraces four basic mechanics (capabilities) to truly drive product adoption.

Download this report to get insight into:

  • Education services metrics
  • Customer training routes to market
  • Customer content consumption
  • Aligning customer content and offers
  • Customer training best practices and metrics​

Each year, TSIA's team of research experts puts together a series of "State of" reports that include fact-based research and data from their engagement with the leading companies in the tech industry. Executives from companies large and small, including 80% of the Fortune 100 tech companies, rely on the findings, recommendations, and industry-validated trends and best practices in these reports to help them make strategic business decisions and achieve business outcomes, faster. Download your copy today!

Download a copy to share with your customer training team! 

Authored By:

Maria Manning-Chapman

Vice President, Education Services Research, TSIA

Publish Date: February 17, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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