We develop a framework for building an analytics capability within an organization. After establishing a generalizable five-step procedure for the analytic process, we categorize strategic analytic objectives in the context of two megatrends that are revolutionizing tech operating models: commoditization of tech and new consumption models preferred by customers. In this context, we position consumption analytics as a key capability that enables organizations to proactively help their customers consume and adopt their products and services and, ultimately, maximize their customers' abilities to achieve their business outcomes.